Lauren Lumsden is a video producer and content creator in New York City.
Lauren founded and ran DailyCandy Video from 2008 until 2014. During that time, she developed and executed the brand's video content strategy, publishing hundreds of short films – from easy-to-follow beauty and food tutorials to unconventional celebrity interviews. From a zero base, she grew DailyCandy video traffic to 250,000 monthly views.
Her work with tastemaker culture extends beyond DailyCandy. For Complex Media, she helped make a pilot for a food series starring rappers and chefs. At XO Group, Lauren produced nearly fifty videos during Bridal Fashion Week and directed a live, one-hour show during TheKnot.com’s annual gala.
Lauren can take a video from concept through all stages of production: casting, crew management, budget, logistics, shoot direction, editing, distribution, and social media promotion. Rooted in digital, Lauren makes a practice of tracking and responding to viewer metrics, ensuring videos reach their target demographic.
Lauren was one of DailyCandy's primary on-air talents in videos and on national/local TV outlets. She pitched, wrote, and starred in segments on VH1's Big Morning Buzz, Reuters, New York Nightly News, New York Live, Taxi TV, and PIX Morning News. She had a popular weekly segment on NY1 about buzz-worthy activities going on in New York City.
Most recently, Lauren started her own comedy-facing, monthly variety show on Brooklyn Public Access, called It’s Happening with Josh and Lauren. Previous guests include Paper’s editorial director Mickey Boardman, director of the Advanced Style documentary Lina Plioplyte, and State of Affairs actor Mark Tallman.
In her spare time, Lauren performs improv comedy at Upright Citizens Brigade Theatre. Earlier this year, she appeared in two episodes of Bravo’s show Best New Restaurant as a food expert. But, of all her achievements, Lauren is most proud of the speech she delivered at her best friend's rehearsal dinner. New York magazine published her words in their Summer 2015 Weddings issue.
Lauren grew up in a small city in Appalachia, but – sadly – her accent has all but disappeared.